B. Pure Australia, founded in 2012, is a respected company that specializes in the production of health supplements. As we celebrate our 11-year milestone, we acknowledge that we are relatively young in the industry. Nevertheless, we take great pride in our confidence and capabilities to provide innovative and dynamic thinking, bringing a fresh perspective to the field. We also value the rich heritage of the supplements industry, allowing us to draw upon its extensive history as we forge our own path forward.
This year has kicked off with a significant milestone as we officially launched our e-commerce platform in Thailand and made our presence felt in the Hong Kong market through Watsons Mall with our key brand, Vitatree.
On 30th November 2023, Vitatree was honored with the prestigious Watsons Health, Wellness, and Beauty (HWB) Awards for Best New Product Launch in Hong Kong! This incredible achievement comes just after our first year in the region, showcasing the remarkable success of our product quality.
We are excited to announce our continued growth and expansion into two of the most challenging markets: Hong Kong and Taiwan. This achievement highlights our ability to penetrate and establish a presence in these dynamic regions.
In addition to our market expansion, we are proud to introduce our latest line of products: the Kids range. This new collection is specifically designed to cater to the unique needs of children, ensuring their health and well-being. With these new offerings, we aim to provide families with trusted and high-quality options that promote the overall wellness of their children.
Our branch office in Vietnam, B. Pure Vietnam, has achieved a significant milestone by being recognized as one of the Top 10 Asia-Pacific Outstanding Brands. This esteemed accolade serves as further evidence of our commitment to delivering trusted quality products.
B. Pure Australia has successfully entered multiple countries in the Asian market, expanding our reach and presence. Our products are prominently displayed and sold in renowned establishments such as Boao Yiling Hospital in China, more than 200 healthcare stores in Korea and pharmacies in Cambodia.
Since 2018, our expansion into the Asian market has continued to grow, as we actively seek new opportunities to reach even more customers in the region.
Our Vitatree brand proudly won Top 10 of "Thương Hiệu Mạnh Đất Việt" (a.k.a Vietnam Strong Brands) by Liên Hiệp Khoa Học Phát Triển Doanh Nghiệp Việt Nam (Vietnam Federation of Science and Business Development).
Another good news! We obtained our first import licenses to export our Vital Code products to the Vietnam market
Recognizing the potential in the Asian market, our company has seized the opportunity to explore and expand our presence in the area. We started with “a branch office in Vietnam, allowing us to gain valuable insights into local markets and culture."
Our commitment to product quality has been validated through our first Thailand FDA approval and import license, proven that our products are of high quality and trusted by consumers in Thailand. This achievement further reinforces our dedication to delivering excellence in every market we serve.
Building on the success of the Vitatree brand, B. Pure Australia proudly introduced the official launch of Vital Code in 2014. This new addition to our product lineup represents a shift in our mission and vision, as we continue to innovate and provide exceptional solutions for our customers.
Established Vitatree brand in 2013 and has built it to become a leading premium natural health brand in Australia. The trusted quality of Vitatree products has enabled its widespread distribution across an extensive network of top Australian retailers, pharmacies, and local health food stores.
Founded in 2012, and headquartered in Sydney, Australia, B. Pure Australia is a specialist in manufacturing health supplements. We are immensely proud of our confidence and ability to offer innovative and dynamic thinking, introducing a fresh perspective to the industry. Simultaneously, we hold profound respect for the rich heritage of the supplements industry, drawing upon its extensive history as we chart our distinctive course for the future.
